ISRC stands for International Standard Recording Code, and they are used across the music industry effectively as a product code for individual sound recordings. They are similar to UPCs, but are meant to track sales and reporting on individual tracks, both for sound recording and publishing transactions.
If you already have an ISRC for a particular track, you can enter that metadata when setting up your next release. UnitedMasters will issue an ISRC for each of your sound recordings if you do not have one.
Pro Tip - if you are transferring your music to UnitedMasters from another distributor you should always use the initially issued ISRCs to maintain your stream counts. If you do not know what your original ISRCs are, you should reach out to your previous distributor to have them provided to you.
ISRCs for your UnitedMasters distributed tracks can be found on a release by release basis in the ‘Music’ section. Click ‘View’ on the cover art icon for each title.