How do I promote my music using UnitedMasters?

UnitedMasters offers a suite of options for artists to get their music heard by new audiences. Whether it’s providing internal tools, dropping industry gems, or pitching your releases to brand partners, we’ve got you covered. Check out some of the opportunities you’ll have if you distribute your next release at UnitedMasters:

Exclusives 

If you’ve ever dreamed of pulling up your favorite video game and hearing your music playing in the background, this one’s for you. UnitedMasters has partnered with major brands to place our SELECT artists on the best platforms to reach a wider audience, like NBA2K, TikTok, and more. 

Head over to the Exclusives tab on your account page to pitch your track for exclusive brand partnership and TV/movie sync licensing opportunities. You’ll find a list of current partners at the bottom of the page, which have included Twitch, ESPN, Beats, American Eagle, and others. 

MasterLinks 

You can now find all links to your release on all key digital music services (Apple Music, Spotify, Tidal, YouTube, and iTunes) in one convenient place on the Promote tab of your account. Share your MasterLink on social media platforms to make sure your music can be heard by your fans on every platform. 

Check out this FAQ for more info on MasterLinks. 

Artist Page 

Don’t have a website yet? Don’t sweat it. UnitedMasters provides the option to create a landing page for your artist profile on the Promote tab of your account. 

This includes a contact form, where your fans can message and interact with you. Fan engagement is key, so make sure you’re checking your inbox! 

If you’re changing your artist name, keep in mind that the URL for your website won’t update automatically. Read this article for tips on how to choose a lasting, unique artist name or if you recently had a name change and want your custom UnitedMasters URL for your ArtistPage to be updated, please submit a request for support.

Industry Gems

The team at UnitedMasters is always looking for ways to spread their knowledge about the industry, including speaking with major players in the artist, production, management, and marketing worlds. 

You can catch interviews and panels on our Twitch and YouTube pages for content on topics like building a rollout and finding your artist team.  

Check out our Instagram page for posts breaking down key industry terms, providing tips on marketing yourself, and more. 

beatBread

By invitation, SELECT artists can now apply to have their music funded via beatBread, a portal that provides access to advances ranging from $1000 to $1 million dollars. The terms of the advance are customized based on streaming and social metrics. 

This partnership gives you the opportunity to access capital to back your releases, while retaining ownership over the music. Please note that this feature is available to SELECT artists by invitation only.

Additional Promotion Tips

Spotify offers artists a wide variety of information about how to promote their music using their platform. For more tips on promotion and playlisting on Spotify, visit this link.