We understand that choosing your artist name is a big deal. It’s the first impression a new fan gets and it’s how they’ll tell their friends to find you.
Your name is an important part of your brand as an artist, and choosing the right one can make all the difference when fans are trying to find your music in digital music services. So, we’ve outlined some things to consider to help you make this big decision:
1. Make it unique, not generic
- If your artist name is too similar to names that already exist in digital music services (e.g., King, Gutta, etc.), your music is in danger of being automatically mapped to the wrong artist profile by DSPs and/or getting lost in search results.
- Tip: Before distributing your music through UnitedMasters, do searches for the name you want to use on platforms like Google, YouTube, Spotify, Apple Music and SoundCloud - if you find that other artists are already using similar names, you might want to try something different!
2. Choose a name that is timeless
- Changing your artist name on previously-distributed content can be tricky and we can't guarantee that it will work perfectly in all digital music services, which could lead to your releases being on different artist profiles in those services (and some digital music services impost limits on how many times the artist names can be changed on the same releases). Think of your artist name like a tattoo - trying to remove it can be difficult and painful, so try to pick something you’ll still feel good about later in your career.
- So, choose a name that you’ll want to keep for the long term!
- Tip: Think about your favorite artists who have had long careers and research how they chose their artist names.
3. Avoid special characters
- Special characters are known to cause issues on certain platforms. While we can request a fix, we recommend avoiding them as we can’t guarantee it won’t continue to happen with new releases.