Symphony Ad Box

UnitedMasters is excited to partner with Symphony to offer Ad Box - a tool that allows you to create marketing campaigns on social media apps with just a few clicks.

Ad Box allows artists to select their spend, the length of time for the campaign, and whether they'll post on stories, reels, or the main feed; you can customize the offering for exactly what works best for you!

Please be advised that these campaigns are run through Symphony directly - after the campaign is created, you'll use their platform to track your analytics. Our team is working on integrating campaign analytics into the UnitedMasters platform soon!

How to use Ad Box through UnitedMasters

To set up an ad campaign, log into your UnitedMasters account on a computer, hover over the left-hand menu with your mouse, and select 'PROMOTE'. Once you're taken to the Promote screen, scroll down to see the big blue button marked 'PROMOTE MY MUSIC'. Clicking this button will navigate you to the Ad Box screen - you're ready to prepare your campaign!

From here, there are a few options; you can search your music to decide which song you'd like to promote, or use Ad Box to promote something else - a personal website, a merchandise site, a ticketing site - as long as you have a link, Ad Box can help.

The next step is to decide where you'd like to promote - Instagram or TikTok. When you choose to promote one of your releases, the promotional link will autofill with your MasterLink for that release. If you're promoting something else, the link will populate with whatever link you chose in the first step.

You'll also want to fill in your email - make sure you use an accessible email, as this is where you'll receive updates on the campaign, and this is the email you'll use to log into Symphony to track your insights.

If you select Instagram, you can choose whether your link will be sent to stories, reels, or the main feed. On TikTok, the ad will be posted as a regular ad within the scrolling feed.

Instagram	Tiktok

Next, you'll upload any relevant assets - for Instagram, this means directly uploading any images or videos that you'd like to run with the ad. You can import directly from your computer, from Instagram, or even link to a TikTok video!

For advertising on TikTok, you'll need a spark code for the selected video. Instructions for generating a spark code are below!

The last step is to select your total spend/campaign length. Basically, the length of the ad run will be tied to the number of views that the ad receives; once the ad hits that total number of views, the campaign will end. You can customize the spend amount to your liking, with a minimum of $20 required.

This step will also generate an expected campaign length by time and cost per day, as well as provide you with an idea of where your ad will run!

Once you've completed all the steps, there's only one thing left to do - launch your campaign! Clicking this button will generate an email from Symphony that will be sent to your chosen account - you must access that email, and create a Symphony account, to see any relevant analytics by logging into their platform.

How to Generate a TikTok Spark Code

Because TikTok requires individual video authorization for ads, a spark code is necessary to link your ad to a TikTok video. Instructions are below for how to generate a spark code for any video!

1. When logged into your account, select the post you'd like to use for your campaign.
2. Tap the three dots on the video, then scroll to 'Ad Settings' and select it.
3. On the next page, make sure that 'Ad Authorization' is enabled. You'll then select an authorization duration, depending on the length of your ad campaign.
4. Once ad authorization is enabled, a module will appear that includes 'Video code'. Next to that, select 'Generate', and then click 'Save' at the bottom of the screen.
5. Once the code is generated, pick 'Manage' and then 'Copy code'.
6. Your spark code is now copied, and you can paste it into Ad Box to link the video directly to your marketing campaign!