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  1. UnitedMasters
  2. Legal
  3. Trademarks and Rights of Publicity

Trademarks and Rights of Publicity

  • What is a “trademark” or a “service mark”?
  • What are some limits to trademarks or service marks?
  • How should I select a trademark, slogan or logo for my artist or band name?
  • How does something get trademark protection? Should I register my band or artist name as a trademark?
  • Is registration with the US Patent and Trademark Office, or any other body, required?
  • Do I have to include a ™ notice?
  • What are the potential consequences of using someone else’s trademark or service mark without permission?
  • Is my business name the same as my trademark? What about my website’s domain name?
  • What is the right of publicity?
  • Can I use an image of someone, or of a celebrity or famous person, in my cover art, merch, or social media?
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